We've all heard the saying, "It's just a phase." Though these words may render images of teenage girls with purple hair or middle aged men who insist on getting an earring, phases are certainly not limited to people. From music to movies, from the economy to business trends, everything comes in phases. This is particularly true in regards to the Internet.

It's easy to see that the Internet of ten years ago is drastically different than the one today, but you don't have to look a decade back to see the change. The Internet from a year ago, a week ago, even a day ago are all different. The Internet is perhaps the most fickle place on Earth.

For the Internet user, adapting comes naturally. Wanting in on what's popular, we easily acclimate to the changes. We are addicted to MySpace one minute, Facebook is our favorite site the next. For the Internet marketer, however, these changes aren't quite as easy.

Many businesses, particularly home based business opportunities, use the Internet as a customer-getting vehicle. We advertise on it, we communicate on it, we use it to educate consumers about our product or service. But, with the Internet constantly changing, we find it hard to keep up. Many marketers may be happily making a great living selling a particular product or service when suddenly the bottom falls out and business comes to a screeching halt. At this point the marketer is left scrambling to join a new program or create a new website for a different niche, hoping to make enough money quickly enough to pay their bills.

This is where Intelligent Phase Marketing comes in. An idea established by ILM, Internet Leveraging and Marketing, LLC, Intelligent Phase Marketing does what it insinuates: it's a marketing system that accounts for and adjusts to the rapidly changing Internet phases.

ILM members are able to market products and services that tap into the most lucrative markets online, both new and established. As ILM monitors the swiftly changing Internet trends, the company creates income opportunities for it’s members in each of the identified income niches. Members are able to monitor all of their campaigns from a central console in their back office. This business model is designed to keep pace with the Internet, a concept that is simple yet revolutionary to home business.

If you current program isn’t designed to adapt to a swiftly changing market, you can expect to be starting over from scratch yet again within a year.